So you want to grow your company, increase your customer base and smash that profit margin sky high……. but where do you start?
Pull on your learning pants and we’ll get started with the top ten strategies to get your business booming……..
While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.
But with so many digital tools available, how do you know where to start?
Small business marketing services are just the start. Here are ten marketing strategies that can help you market your small business on a shoestring budget.
Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.
You can use vouchers, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people. Those people will already have an establishing level of trust for your company as you have been recommended by somebody they already trust.
2. Give a speech
A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups. Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is accurate, relative and helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
3. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally after all whats the point in chasing business halfway across he country or world if there are companies local to your that want your product or service. Find out what’s going on in your community? Sponsor a small sports team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Start a local group for specific interests. Get to know your ideal customer and think about how and where they spend their time then search for opportunities to get in front of your customer with your marketing message.
4. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own Referrals make it easier to get in the door with new customers and show potential customers that there is substance and credibility to your products or services.
If you aren’t asking for them, you are missing opportunities.
We are a huge fan of networking. There is no better way to build a business than to get out there, shake some hands, and get to know people. Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have. You can also take the bigger step and actually set up or sponsor your own networking event to really get your name out there
6. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
7. Offer vouchers
Vouchers are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a voucher, proving that this method is successful in expanding your customer base. Vouchers can also generate return visits. For example, if you give a customer a voucher for a discount to use on future business, there’s a high probability they’ll be back.
8. Give it away
If someone has the opportunity to experience your product or service, chances are they will want to purchase more. Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.
9. Create buzz
Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out, Press Quest or Response Source. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too. In return you receive press coverage for your business.
10. Craft an elevator pitch
You should be marketing all the time — wherever you are, whatever you are doing. You never know when that killer opportunity is going to materialise, therefore, you need a compelling elevator pitch. Research shows the average attention span of an adult is about six to eight seconds………… That’s all the time you have to grab someone’s attention and make them want to know more. If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers. it won’t always be easy but it will be worth it.