Are you having a bad day? The phones aren’t as busy as they should be, your sales team are working hard but the member of your prospective clients team who is specifically designated to ignore their e-mail’s is doing a great job and you just don’t know what to do to get your company the attention that is deserves, well don’t worry because Camace is here to save the day!
We have a multitude of methods to get you in front of the right people and you don’t need to have a multi million pound budget to do it. There is a lot that you can do that only costs time and it will still have a huge effect on your visibility as a company.
Here are a few examples to start you off.
1. Get Links From Your Service Providers
To rank well, a website needs high-quality backlinks. Where do you get these backlinks? Obviously, buying links is not advised. What should you do?
If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Reach out to these service providers and ask them to link to your website.
You gain a few nice links,and all it cost you was a few minutes of emailing.
One explosive method of marketing that some companies use is cross-promotion. Cross promotion allows you to partner with related businesses who can market your services, in exchange for your marketing their services.
For example, if you are providing consulting services for online business owners, you may recommend that they use a certain web designer to create their website. The web designer is your cross promoting partner. This web designer works with business clients, and she points these clients your way for consulting services.
It’s a win-win, and apart from a signed document and an easy conversation, doesn’t require much work at all.
3. Be a Blog Commenter
The idea of marketing is to make your brand presence as well known as possible. One way of doing so is by commenting on blogs. Here’s how this works:
- Identify the top 5 blogs in your niche.
- Read and comment on the blogs on a regular basis.
- As people see your name and associated brand, they become familiar with it and perhaps even curious about it.
With every comment, you’re establishing a persistent brand presence. Just make sure you’re not making dumb comments. Customers’ perception of your brand is shaped by the quality of your comments.
4. Network in Person
Don’t neglect the opportunity to market in person. You’ll meet great people in person whom you may never come across online.
Every person you meet is another marketing possibility. Obviously, you don’t want to go around shoving your business into people’s faces, but as the issue of work comes up in conversation, tell them about it.
The whole idea of networking is basically marketing. You get to introduce other people to your business live and in person.
5. Claim a Hashtag
Hashtags are the billboards of the Internet. Since hashtags are now available on every major social platform, you can create a hashtag for your business and use it everywhere you post.
A hashtag is a searchable and interactive extension of your brand, and has the potential to spread virally.
6. Tweet Up a Storm In Your Niche
Twitter is a killer marketing platform. With its instant reach and massive output, Twitter can produce high levels of referral traffic, plenty of brand exposure, and nonstop social buzz.
What I suggest is following at least ten influencers in your niche, following their followers, retweeting their tweets, and mentioning them in comments. As you associate with their platform, you’ll begin to build your own platform.
7. Guest blog
If blogging is awesome, then guest blogging is doubly awesome. When you post an article on another blog, you are instantly gaining that blog’s audience. The cost of guest blogging is free, less the time you spend. Create a killer article, appeal to the blog’s audience, and you may be invited back to contribute more.
8. Give Free Help to Others
If you make marketing all about you and your business, you’re going to be frustrated and unfulfilled. Try giving to others, free of charge.
Obviously, you’re not a charity; you’re a business. But why not give away a product, an hour of your time, or a membership for a customer who can’t afford your services?
Some of the best business opportunities I’ve had were consulting gigs with customers who couldn’t pay. These opportunities have been beneficial in ways that I couldn’t have predicted.
9. Create a LinkedIn Group
LinkedIn is free, and yet it gives you incredible marketing opportunities. Many professionals use LinkedIn as static social media tool — a place to put up their resume, and not much else.
LinkedIn is so much more than an online resume. I’ve used LinkedIn to publish content, connect with powerful people, and build a marketing group with thousands of members.
10. Get More Email Addresses
Growing your email list is one of the most enduring and effective methods of marketing, you can use a variety of methods to do this but one of the best free ones is to set up a welcome bar on your website, this pop’s up when somebody visits your site and then asks if they would like to enter their email address to stay up to date with your content.
Marketing doesn’t have to break your bank, blow your budget, or cost you thousands of dollars. Like I mentioned in the beginning of this article, marketing can require nothing more than the investment of time.
Chances are, you can increase your marketing presence today by implementing one of these methods. Pick one and run with it.
What is your favorite no-cost marketing technique?